Ghoshal et al.

Management > Asian Management >  Lectures > Independent Research > Ghoshal et al. > Rahul and Bajaj > Fighting back > Leadership > Types

Types

"Hamara ('our') Bajaj" was the new slogan of the firm.

The market was split in the following way:

• Mopeds at the lower end of the market, with an emphasis on fuel economy and low price
• Scooters at the middle class family market who could not afford a car

The market became flooded with hybrids, such as a scooterette, which was a combination of a moped and a scooter.

Bajaj is reluctant to step outside India, even though he wants to expand as much as possible, which could be a costly mistake. The company exports scooters abroad, but will not invest just yet.