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Internet VideoManagement > Organisational Knowledge and Information Systems > Lectures > Independent Research > Internet video
Internet videoYouTube, launched in December last year is capitalising on the video clip culture on the internet. In April this year people were uploading 35,000 clips a day and watching 40m a day. This is amazing growth, which has travelled by word of mouth and email (viral marketing) and has four times the traffic of Google Video. The company has more video transfers per day than an entire Blockbuster video rental outlet. Thus YouTube is of much interest to older, larger companies. Web video has become the next big thing. Walt Disney is making many shows from its ABC television network available without charge (i.e., with advertising). Apple has also made deals with Disney to enable people to transfer programs onto its iPod. This appeals to younger audiences, as it means they can watch programs at any time. YouTube sees Hollywood as an ally, as video clips are a “lean forward” experience, while films are “lean back”. Thus the film, “Lucky Number Slevin” has been shown in eight minute video clips on YouTube to market it. |
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