Porter (1986)

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Porter (1986) - Changing Patterns of International Competition

Porter discusses multidomestic (his term) and global strategies, the main difference being that the latter’s activities across national boundaries are interdependent. Pp11-12

To be a global competitor, the main issue is not where the activities are, it is how they are organised.
Is aware of the shifting nature of comparative advantages.

There are two categories of competitive advantage: low relative cost or differentiation. Pg13

Activities which help create a profit for a firm and are perceived by customers as superior to competitors are known as value-adding activities.

The Value Chain

The Value System

Competitive scope

Configuration and co-ordination of activities

Configuration and co-ordination of activities continued