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Game TheoryManagement > Crisis Management > Lectures > Independent Research > Game Theory > Nash equilibrium > Business Nash Equilibrium
Business Nash EquilibriumIn relation to business, many firms do not have good CM resources as they have the "if it ain't broke, don't fix it" or the "it won't happen to me" approach. This is a type of Nash equilibrium, as they do not see any benefit from changing their strategy to incorporate a timely and expensive CM project, particularly if no-one else is doing it. If they spend precious resources on CM teams and training and the crisis does not happen, then they may have lost potential profits or market share. It is a sad fact that many firms respond to threats, rather than opportunities, which means that a major crisis must occur before anything is done.
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Copyright Heledd Straker 2006 |
Go placidly amid the noise and haste |