Bridges (1996)

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Bridges (1996) - Managing Transitions

Change management occurs during times of unrest in a firm, so it is essential that employees be treated sensitively, as otherwise the company could become unstable. Effective change management is required.

There are three stages to change management:

1. Letting go – People find this difficult, as they are comfortable with the familiar and fear going into the unknown. Managers need to be aware that people will react in different ways and compensate any losses. They should find commonalities between the old and new processes to establish a sense of continuity for employees
2. The neutral zone – this is where people are the most uncertain, so managers need to give a clear sense of direction and support people through the change. Managers can set achievable short-term goals, but not expect exceptional results during this transitional period.
3. New beginnings – When people move into a new system, uncertainties still remain, meaning that clear plans and individual targets need to be set, so employees can get used to the new system and figure out their individual part. Clear communications is vital.