GMM Lecture 6

Management > Global Marketing Management > Lectures > Global Retailing

Global Retailing

Objectives for Global retailing include, retail formats, market entry strategies and key trends (Global retailers to look up information include Wal-Mart, Carrefour, Tesco, Home Depot, Ahold, Target, Metro, Kroger, Rewe and Intermarche).

Retail formats

• Independent retailer
• Department store
• Speciality retailer
• Supermarkets
• Convenience stores
• Discount stores
• Hypermarkets
• Category killers
• Outlet stores

Market entry strategies

• Organic growth
• Franchising
• Acquisition
• Joint Venture

Key trends

• Self service
• Internet marketing – ecommerce
• Developing markers
• Local stores?
• Discount vs Luxury goods