GMM Lectures

Management > Global Marketing Management > Lectures

Lectures

(Lecturer: Ian Hunter. Note: I have directly copied some of his notes, as well as adding my own).

• Lecture 3 - Market Strategy A

Market Strategy A

Market segmentation

• Lecture 4 - Market Strategy B

Market Strategy B

• Lecture 5 - Branding

Branding

Brand strategies

• Lecture 6 - Global Retailing

Global retailing

• Lecture 7 - Market Entry Strategies - Emerging Markets

Emerging markets

Emerging Markets continued