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Porter (1990)Management > Global Marketing Management > Lectures > Independent Research > Porter
Porter (1990) The Competitive Advantage of NationsA nation’s wealth is created through successfully and innovatively using its resources in order to gain and retain competitive advantage. Companies succeed through threats, forcing them to innovate. The basis of competition is focusing “more and more on the creation and assimilation of knowledge”. Nations’ knowledge comes from culture, history, institutions, and traditions, meaning that their competitive edge is highly unique in particular industries. This means that no nation can have the leading competitive edge in every industry in the world. As a result, collaborative efforts are being made by companies across the globe. Commonly used terms, such as strategic partnerships, alliances, M&A, illustrate this point. Businesses have also called for more help from governments. Governments have “experimented” with policies to promote national competitiveness, rather than collaboration. Successful international companies innovate, not only in technologies, but also on their methodologies. Old goals have been looked at in new ways and explored. Competitive advantage needs to be gained in both domestic and foreign markets.
Innovation and competitive advantage
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