GSM Lecture 5

Management > Global Strategic Management > Conditions > Macro/microenvironment > Porter's 5 Forces > 5 Forces explained > 5 Forces continued > Market analysis > System views > Macroenvironment > STEP

STEP

Sociological

Values, religion, law, demographics, health, education, ethics, working practices, lifestyle, language, openness, etc.

Technological

Research and development, transport systems, production technologies, communication systems, infrastructure, etc.

Economic

Level and distribution of income, growth, cyclical factors, inflation, exchange rates, cost levels, unemployment rate, interest rates, etc.

Political

Constitutional issues, party system, stability, taxation rates, subsidy rates, trade protectionism, international alliances, etc.