GSM Lecture 6

Management > Global Strategic Management > 2x2 matrix > Pressures > Global integration > Local responsiveness > The formulation of strategy

The formulation of strategy

Below is a 2x2 matrix illustrating how varying pressures of global integration and local responsiveness can help a firm decide which strategy to undertake when expanding overseas.

Examples

Industries which have adopted the different strategies, according to their industry requirements:

Global - aircraft, cameras, computers, cars

Transnational - telecommunications, aerospace

International - synthetic fibres, cement

Multidomestic - steel, clothing, packaged foods