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GSM Lecture 8Management > Global Strategic Management > Globalisation > Alliances
AlliancesThe ultimate goal of an alliance is to increase profitability or market strength of both partners. The collaboration is dynamic, often evolving over time, and the contract ends generally after a stated goal is reached. Innovation and technology Innovation is defined as "changes inthe knowledge, ability and techniques required to produce better goods and services of higher or better quality per unit price". Technology represents the culmulative stock of innovations and includes value-adding activities. A strategic alliance is an interfirm co-operative agreements intended to affect a firm's market position. Co-operative agreements include outsourcing, networks and R&D alliances. R&D alliances are an innovative activity, differentiated from other parts of the co-operative agreement by underlying motives.
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