Stonehouse et al. (2004)

Management > Global Strategic Management > Lectures > Independent Research > Stonehouse et al. > The Drivers > Resource-based approach > The Resources > The macro-environment > global/transnational strategy

Global and Transnational strategy

To achieve transnational strategies and global competitiveness, a firm needs to "achieve a competitive advantage which is sustainable". Competitive advantage can be achieved through:

• Superior performance
• Strategy
• Core competences
• Innovation
• Configuration/architecture
• Co-ordination/integration
• Responsiveness

Sustainability requires:

• Ability to build and use knowledge-based core competences
• Ability to co-ordinate/integrate global activities better than competitors
• Ability to continuously innovate/improve
• Ability of competitors to imitate/surpass another business's performance
• Depends on changes in the environment

Global strategies

Strategies - Generic/Competitive positioning

Generic Strategies

Combination

Value System

Total global