Reliance

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Growth

Reliance Industries had three strategies for growth:

1. "World scale" thoughts. Most companies had an incremental approach to forecasting future demand, but Dhirubhai made much grander predictions, outdoing its competitors in terms of capacity. Expect more and you will get more
2. Purchasing technology from the best foreign source, rather than to create joint ventures
3. Speed - time is money

In the 1980s the company stretched its vertical integration strategy to encompass the manufacture of fibre intermediates.

The bigger it got, the more Reliance realised that the domestic market was too small and it turned to exports. "It not only used its scale to its advantage, it also upgraded its quality to export a major part of the output". The company needed to satisfy international customers.

This in turn gave it even more of a competitive advantage in its home market.

Finance

Oil etc

Running the business