Home
 

 
Studies
 

 
Thoughts
 

 
Portraits
 

 
More Art
 

 
Contact
 

 
Site Map
 

Elton (2006)

Management > Global Marketing Management > Lectures > Independent Research > Capell > Hoffman/MediaAsia > Elton

 

Elton (2006) - Ikea in the UK

In the Scandinavia Ikea has moved into Real Estate and can sell you a pre-fabricated house, called BoKlok.

It is a joint venture with Scandinavian developer, Skanska, although it will soon be available in the UK, in a partnership with Hyde Homes and Paramount Homes. It will be marketed at people with an income of $30,000-$61,000.

To keep prices down the company is choosing locations in lower cost areas

 

Russia

 

 Copyright Heledd Straker 2006

Go placidly amid the noise and haste