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Elton (2006)Management > Global Marketing Management > Lectures > Independent Research > Capell > Hoffman/MediaAsia > Elton
Elton (2006) - Ikea in the UKIn the Scandinavia Ikea has moved into Real Estate and can sell you a pre-fabricated house, called BoKlok. It is a joint venture with Scandinavian developer, Skanska, although it will soon be available in the UK, in a partnership with Hyde Homes and Paramount Homes. It will be marketed at people with an income of $30,000-$61,000. To keep prices down the company is choosing locations in lower cost areas
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Copyright Heledd Straker 2006 |
Go placidly amid the noise and haste |