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Hoffman/MediaAsia (2006)Management > Global Marketing Management > Lectures > Independent Research > Capell > Hoffman/MediaAsia
Hoffman/MediaAsia (2006) - Ikea in ChinaChina. Hoffman (2006) Ikea will build its largest Asia-Pacific logistics centre in Shanghai, China, aimed to transport goods within China and abroad
China. Media Asia (2006) The company is launching a campaign in China to advertise its largest store outside Sweden, in Siyuan Qiao. Developed by Saatchi and Saatchi Beijing, the campaign will use print media and outdoor channels. Beijing already has a strong relationship with Ikea, as it has been operating there for seven years and fits with the Beijing approach to life of “relax, enjoy life and be down to earth” The campaign is targeted at women aged between 25 and 35
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