Hurd and Nyberg (2004)

Management > Organisational Knowledge and Information Systems > Lectures > Independent Research > Hurd and Nyberg > Turbulent Market Strategy > Vision > Empower employees > Qantas > Control > Customers > Customer relationship process > Logistics > Wal-Mart > Risk Assessment > Conclusions

Conclusions

54% of US firms state that their data is doubling every year. These are startling figures and this enormous amount of information needs to be managed well.

Leveraging information is not about technology. Technology is a tool. This must be remembered.

Business operations, transactions and relationships need to be conducted with freely available information to allow greater transparency, as this increases trust and thus efficiency of business.

The more information there is, the more questions will be asked and the more innovative answers will result.

Mohanbir Sawhney, from Northwestern University's Kellogg School of Management discusses "relational equity", which stresses the importance of relationships, networks, above the tangible "things" themselves.

He argues that things need to be structured around networks, not the other way around, and information management is the way to do this effectively and efficiently.