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Hurd and Nyberg (2004)
Management >
Organisational Knowledge and Information Systems
> Lectures >
Independent Research >
Hurd and Nyberg > Turbulent Market Strategy
Turbulent Market Strategy
Managing through unstable economic periods is difficult.
There are three main challenges to face:
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Streamline the business without unnecessary cutting.
Too many companies jump at the chance to fire people left, right and
centre when things get tough. This can result in a hollowed out
firm. Leaders need to assess the value of its intellectual capital
and reduce the number of assets with the least potential for return.
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Protect and invest in the most valuable employees,
customer relationships ad industry innovations.
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Continue to provide leadership and vision. Ensure
every employee has the tools to implement that vision
All these challenges are met by investing in the
information capital of the company.
Vision
Empower Employees
Qantas
Control
Customers
Customer relationship process
Logistics
Wal-Mart
Risk Assessment
Conclusions
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