 |
 |
|
Hurd and Nyberg (2004)Management > Organisational Knowledge and Information Systems > Lectures > Independent Research > Hurd and Nyberg
Hurd and Nyberg (2004) - The Value FactorIt is essential for a firm to invest in its information capital. Too many companies suffer from disjointed information, fragmented by division, region and various other categories. A lack of coherent information breeds inconsistency, inaccuracy and inhibits the execution of a strategy. Fragmented information erodes a company's credibility with its suppliers, customers and employees. All parties assign value to being known and understood, meaning information about them needs to be thorough. "history does repeat itself - the future is the past returning through a another gate", meaning historical information is essential to help forecast the future. For example, "customers are more than a series of unrelated transactions" - complete information on their overall past performance is necessary to predict future needs. What is needed is a network of information systems which integrate all gathered information into broad-based, "single-truth decision systems". Unfortunately, in practice information is often hoarded by groups or individuals, supposedly in their "right" to autonomous decision-making, without any interference from HQ.
|
|
